Recently, I began looking for publishers for three different book projects myself (two book ideas and a finished manuscript). Nowadays, it’s both easier and harder to find a publisher: the Internet makes it easier, because every publisher has their own website; the Internet makes it harder, because there is so much, sometimes confusing information to filter through. Here are some strategies in order to find suitable publishers. Read More

You may think that the „unique selling point“ is just so much marketing rhetoric and doesn’t do justice to your academic goals? Maybe that’s true, but certainly not for most publishers: marketing is their main goal; hence they need you to tell them why they should publish your manuscript. Because if it’s important to them, it needs to be important to you too. The question is, how do you show them that your manuscript is worthy of publication. Or put differently, why should they take the financial risk to produce and market your book? Read More